Ten thousand bottles. One guess at a time. And no one could say why.
Fragrance is personal — the same bestseller is wrong for most people. "Customers also bought" filled the carousel but not the cart: returns crept up, and when a shopper asked why this one?, there was no answer.
One decision, live in weeks.
"Which fragrance fits this shopper?"
One decision on the Launch tier: a guided finder on the product page and quiz — not a platform migration.
One endpoint into the storefront.
The catalogue mapped to Product DNA, shoppers resolved to User Barcodes™ — one REST call from the stack they already ran.
50/50 holdout, in production.
Guided journeys against a control — conversion, returns and repeat rate monitored live, not modelled in a deck.
Measured against a holdout, not a hunch.
12 weeks · guided journeys vs 50/50 control · live monitoring
Specicon turned our "customers also bought" guesswork into matches we can actually explain to a buyer. Conversion on guided journeys is up, returns are down.
Bring your catalogue. We'll map the same path.
One scoped decision, one endpoint, one holdout — and numbers you can defend in a quarterly review.