Customers & results

Proof, measured against a holdout.

Every number here was measured against a 50/50 control on live traffic — not modelled in a deck. Different catalogues, one pattern: a better decision, and a reason the team can defend.

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medians across live deployments · each proven vs a 50/50 holdout

The results

One decision, done visibly well.

Each team started with a single scoped decision, proved it in a month, then expanded on the evidence. Filter by what they sell.

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VS 50/50 HOLDOUT {{ c.secondary }}

How we prove it

Every result on this page is a holdout, not a hunch.

We don't ask you to take our word for it. Guided journeys run against a live 50/50 control, so the lift is attributable and your CFO can audit it.

Model it for your storefront

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Your turn

Pick one decision. We'll prove it in a month.

Bring the use case where a better choice clearly moves revenue. We'll scope it, ship it on the Launch tier, and measure it against a holdout before you commit to more.