Your storefront, your assumptions.
Seven numbers, nothing hidden. Defaults are deliberately modest — switch to the case-study scenario when you want the proven ceiling.
Inputs stay on this device. Nothing is sent anywhere.
Every number ships with its reason.
Same rule as the product: no black boxes. Three formulas, no hidden coefficients — and the two levers are the exact metrics the case study proved against a holdout.
× guided share
× baseline conversion
× lift
× order value
Extra orders from journeys where a Specicon decision replaced a guess.
× return rate
× returns reduction
× order value
Right-first-time matching means fewer orders that come back.
÷ your quote
= return per 1 spent
Starting prices are published — get a scoped quote, then hold it against this number.
Deliberately left out: repeat-purchase lift, support deflection and non-web surfaces — real upside that keeps this estimate conservative. Cannibalisation risk is why the holdout exists.
The spreadsheet is a start. The holdout is proof.
Bring these numbers to a 30-minute session. We'll scope the one decision most likely to clear them — and measure it live.